Hat Trick Beverage to launch the “Super Buzz Energy Drink”

01/03/06 Hat Trick Beverage has secured production for its new Energy Drink, the "Super Buzz Energy Drink." This premium energy drink in a 16oz can will begin production the third week of March. The initial production will take place in California with productions in other regions planned for later in the year.

The Product is a Mango Passion fruit flavored product with numerous vitamins and minerals to allow sustained performance throughout the day. Hat Trick has plans in place to phase in a variety of flavors to the line as the demand grows.

The highly competitive Energy Drink market has witnessed remarkable growth in recent years. The Energy Drink market, virtually nonexistent ten years ago, has blossomed into one of the fastest growing sectors of the beverage industry. By 2005, the global market for energy drinks was approximately $2 billion and climbing fast (Source: Forbes.com).

Hat Trick's "Super Buzz" Energy Drink product debuted to very positive reviews at the recent National Association of Convenience Stores (NACS) show in Las Vegas. The production of this latest addition to the Hat Trick Beverage line of diverse products is just the latest stem in the continuing development of the company's long range business plans to target niche markets in the beverage industry and acquire greater market share.

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Aguas Frescas in a new 16.9oz bottle.

The Subsidiaries are: MediaG3, CED Entertainment Distribution, Halogen Records, CPN Kidz Entertainment Inc.

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