Hardys Unveils Two New Regional William Hardy Wines
10 Apr 2015 --- Hardys has announced the launch of two new regional William Hardy wines, reflecting the ongoing premiumisation objective of the brand.
The new packaging incorporates new and UK exclusive labelling techniques, which ensures the product looks notably premium and the wines have been upgraded from South Australia appellation to Limestone Coast for the Chardonnay and Langhorne Creek for the Shiraz.
Commenting on the wines, marketing director, Amy White said: “With the William Hardy wines we are creating a clear and credible step up for consumers from the more familiar Hardys wines such as Nottage Hill and Stamp of Australia.
“Through collaboration with our packaging suppliers, we’ve developed a new delivery for these wines that is truly market leading and we’re very pleased to be able to offer our consumers the opportunity to try wines from new, premium regions whilst giving them the reassurance of the Hardys name.”
Amy White, marketing director said “Hardys is having some phenomenal success at present. In addition to the growth figures, our flagship brand has just been named as a Consumer Superbrand for the second year running and we’re especially proud to share that Hardys has also just been named as the UKs Most Trusted wine brand in a large scale consumer survey."
“Both these accolades cement the brands position as the UK’s favourite wine brand and we’re looking forward to launching the second year of our England Cricket sponsorship programme next month”.
