Grill flavoring alternatives: Regulatory discussion spurs Symrise launch

636592007892881596snackflavors.jpg

13 Apr 2018 --- There is speculation that the European Commission may take action over the sale of certain grill flavorings later this month (April 22). There has been an ongoing discussion about the safety of “grill flavorings” due in part to their production process. While the regulatory fate of two of these flavorings will be clear later this month, Symrise is already jumping into this space with new solutions. The new solutions, which the Germany-headquartered flavor supplier presents as “Flavor Type Grill” as opposed to “Grill Flavors,” to avoid confusion, can be labeled as “natural flavorings.”

The new flavoring solution is based on combinations of flavoring preparations derived from food with a process that is managed at much lower temperatures than is the case for the production of traditional grill flavorings. “The high temperatures involved in the creation of grill flavorings are considered as one element leading to the concerns around safety. Our flavorists subsequently designed top-notes in a mixture of volatiles that are added to compensate and balance the differences from the grill flavor profile from the original raw material to our alternative,” Steffen Grothe, Category Manager at Symrise AG explains to FoodIngredientsFirst

Click to Enlarge
Ute Woelke, Vice President Strategic
Regulatory Affairs Flavors at Symrise

The new solutions are based on a combination of vegetable oil and naturally derived aroma chemicals. These chemicals are permissible as they are on the EU’s positive list of flavoring substances. In terms of applications, Grothe notes that by far the biggest user for grill flavorings are snack foods such as crisps and coated nuts. “The second biggest application is sauces such as BBQ and processed meat products, such as burger patties,” he adds.

Speaking about the development process which took just 3-4 months [September 2017-January 2018), Ute Woelke, Vice President Strategic Regulatory Affairs Flavors at Symrise noted how in the beginning it looked like a big challenge to get the taste profile. But Symrise was ultimately able to come very close to the original taste profile. “What I heard from the development teams is that if you compare the materials directly, you can identify the alternative in some cases, but in a later food matrix, the differences in taste are hard to detect in most cases,” she claims. 

In spite of the comparable cost in use, the solution is additionally claimed to provide a natural advantage over the grill flavors that Symrise previously used. The base of the flavoring preparation is regarded as “natural” according to the EU legislation and if a natural topnote is used, the customer has the advantage of labeling this as a “natural flavoring” on the product. “This is an important point of difference as when you look to the trends in the convenience foods market, many customers and consumers are looking for products with a natural labeling. That applies for culinary convenience products and snack foods. We would be able to support front-of-pack labels that refer to natural ingredients,” says Grothe. 

“For us it is a new segment that we can offer. We used grill flavors before but we were not producing these materials ourselves. Now we do and we have extended the portfolio beyond a mere flavor labeling to those with a natural flavor labeling. We will even offer some products that fall in the category of food, where you can have a very transparent labeling list on the package that informs the customer of the detail. That fits perfectly in our strategy of having full a bandwidth from flavors to foods for taste solutions,” he adds.

Woelke admits that this is a clear example of how regulation and other external influences are driving the portfolio and R&D agenda. “It’s not that industry on its own would have perhaps initiated this idea. But it shows that there are interesting opportunities when thinking out of the box. That is something that we do, when looking at the way safety evaluations are managed, in order to anticipate where there might be any critical candidates and to think outside of the box whenever possible,” she explains.

The initial focus for “Flavor Type Grill” will be Europe. “Nevertheless the nice labeling option that we can create now depending on the markets we are going to will surely lead to launches,” says Woelke. “Grill flavorings do not offer a natural labeling and what we might well see is that countries may look into adapting these regulations around the permissibility of grill flavorings. And we have countries where customers produce products that they export to the EU and these will of course need to be aware of the changes too,” she adds. In the US, grill flavors are natural anyway, so this is not a market that will be targeted, Woelke adds. “But for markets in Asia there are a lot of countries that monitor closely the developments in EU and these new flavorings have potential there too,” she explains. 

But in general, this launch illustrates how a quick response from an ingredient supplier can help offset disruption amid an unpredictable and often tedious regulatory environment. “It is about being prepared and close to these developments and understanding at an early stage what the possible scenarios are, what we can do about it and how we as Symrise adjust our portfolio so that customers can use them in the market without any business disruption,” Woelke concludes. 

By Robin Wyers

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Weekly Roundup: Nestlé revives Zimbabwe's coffee industry, Corbion achieves sustainability rating from Ecovadis

07 Sep 2018 --- This week, Nespresso, an operating unit of the Nestlé Group, announced a long-term investment plan to help revive Zimbabwe’s coffee industry and stimulate the rural economy. DuPont Nutrition & Health has been recognized for clean label innovation in Brazil. Corbion has achieved a gold sustainability rating from Ecovadis and TIC Gums has added to their Non-GMO Project Verified Portfolio. Also this week, Nestlé completed the acquisition of a majority stake in Terrafertil and UK-based Finsbury Food Group acquired Ultrapharm for £17 million (US$21.9 million).

Food Ingredients News

Symrise reports accelerated organic growth, expands business in all segments

14 Aug 2018 --- Symrise AG (Symrise) has accelerated its organic growth course in the second quarter. All segments and regions contributed to this positive development, according to the company. Group sales rose significantly by 9.0 percent in the first half of 2018 and earnings before interest, taxes, depreciation and amortization (EBITDA) amounted to €317.1 million (H1 2017: €322.9 million). Against the background of this positive business performance, Symrise is refining its outlook for 2018. The group now expects an increase in annual sales above the medium-term target corridor of 5 to 7 percent, therefore growing significantly faster than the market.

Food Ingredients News

The flavors shake-up: Ethnic, rich and authentic options pushed to the fore

14 Aug 2018 --- The last few months have seen a real shake-up in the flavors space with International Flavors & Fragrances (IFF) beginning a new chapter with the combination of Frutarom. The news came as Swiss-headquartered market leader Givaudan completed the acquisition of 40.5 percent of the shares of Naturex for €135 per share, with plans underway to take complete control of the natural ingredients supplier. The acquisition of such a significant shareholding in Naturex fits with Givaudan’s 2020 strategy to expand its offering to deliver natural products to customers.

Food Ingredients News

Global flavors & fragrances market to reach US$36 billion in 2022

06 Aug 2018 --- The global flavors and fragrances market continues to show good rates of growth across the various regions, according to IAL Consultants. The company has published the 11th edition of its report on the global markets for Flavors & Fragrances. The total global market reached US$28.2 billion in 2017, an increase of 4.6 percent compared to the previous year and is expected to grow at an average annual rate of 4.9 percent p.a. to reach approximately US$36 billion in 2022. Of the total world market, flavors account for approximately 56 percent and fragrances for the remaining 44 percent.

Food Ingredients News

Weekly Digest: Symrise nominated for Sustainability Award, innovation in cricket protein flours

20 Jul 2018 --- Symrise has been nominated for the German Sustainability Award. Cricket protein brand Seek, has launched a new line of high protein and sustainable baking flours. Michel Burla, Managing Director of the Cereals and Ingredients Division of the Hochdorf Group, is to step down at the end of this year and GEA has been working with Almarai Company in Saudi Arabia to build the nation’s largest and most modern dairy processing facility.

More Articles