Green Top Snacks Goes Green with Rosemary Extract

INOLENS4, an exclusive natural formulation, maintains stability of frying oils by reducing free fatty acid formation, extends frying oil shelf life and - most importantly - allows significant annual savings on frying oil costs.

02/04/09 Green Top Snacks Ltd., UK, a leading producer of the popular Pork Scratchings snack line has been able to naturally extend shelf life up to 50% and maintain low oxidation levels for its frying oil by reducing free fatty acid formation with INOLENS 4, a natural rosemary extract formulation developed by Vitiva. INOLENS 4 offers beneficial antirancidity protection for edible and frying fats and oils, leading to longer shelf life and considerable savings.

"This sets new standards in the marketplace", says Lee Edwards, Managing Director of Green Top Snacks. "Our goal was to use frying oil for our Pork Scratchings Snacks product line for a longer time, without adding any synthetic preservers, and while preventing rancidity and oxidation".

Frying oils are highly susceptible to oxidation and rancidity which results in development of unwanted free fatty acids and aldehydes (such as heptanal, hexanal, acrolein) plus other unwanted compounds that can be harmful to human health and unacceptable for prolonged use in frying cycles. INOLENS4, an exclusive natural formulation, maintains stability of frying oils by reducing free fatty acid formation, extends frying oil shelf life and - most importantly - allows significant annual savings on frying oil costs.

"By using Vitiva's INOLENS 4, Green Top Snacks has become one of the most advanced producers of natural snacks, offering consumers all the advantages of natural products while gaining cost reduction during the economic crisis", says Ohad Cohen, CEO of Vitiva. "Both consumers and producers benefit by using INOLENS 4 in their products".

Pork Scratchings Snacks, derived from natural pork with added seasoning and flavours, market at retail, in food service and under private label in the UK, Spain, Portugal and France. "We are very proud to position our brand as natural and healthy", adds Edwards. Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic and nutraceutical industries. Its extensive portfolio includes: VivOX, INOLENS, AquaRox and SyneROX products. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.