Green Flash to Release Treasure Chest
12 Sep 2014 --- Green Flash Brewing Co. co-founders Mike and Lisa Hinkley officially announce that the San Diego-based craft brewery’s annual “Treasure Chest” program, an annual beer release and event series to raise funds for breast cancer charities will reach 30 US cities from coast to coast through the end of October.
On Sept 6th, Green Flash kicked off the fundraiser by hosting over 600 guests at the 4th annual San Diego Treasure Chest Fest – a rare beer and food pairing extravaganza at the So Cal brewery. Next month, Treasure Chest Fest will be replicated on the future site of the Green Flash East Coast brewery (slated to open in 2016). Each year, the San Diego festival debuts a Green Flash Treasure Chest beer – the 2014 edition is a pink-hued Barrel Aged Saison with Plum that will be featured on tap at every Treasure Chest event through the end of October 2014. Green Flash will donate one dollar from every full pour of Treasure Chest beer sold to a breast cancer charity in each of the cities where events are being held.
Raising money for the fight against breast cancer is a cause which is near and dear to the hearts of everyone at Green Flash. Brewery Co-Founder and Vice President of Marketing, Lisa Hinkley is a breast cancer survivor and is passionate about helping others whose lives have been affected by this disease. To date, the Treasure Chest program has raised over 90K for breast cancer charities nationally through beer sales, festivals and contributions from their partners.
“The momentum and excitement for this fundraiser grows stronger with every passing year and in 2014, we have many reasons to celebrate,” exclaims Lisa Hinkley. “I am now 4-years cancer-free, and to date, we have raised over 90,000 dollars for regional Breast Cancer charities through our national Treasure Chest program. By securing the support of the beer community, Green Flash fans and our retail partners, I know this year we can exceed our fundraising goals.”
Following are some highlights and details about the 2014 Green Flash Treasure Chest national charity program:
- Virginia Beach – Treasure Chest Fest: The 1st-ever Green Flash Treasure Chest Fest to be held on the future site of the Virginia Beach brewery on Sunday, October 12th
- The event will feature 12 breweries from the region including Blue Mountain Brewery, Devils Backbone Brewing Company, Terrapin Beer Company as well as samplings from local restaurants in the area.
- Treasure Chest Fest VA Beach tickets are available via the eventbrite website – 100% of the profits from ticket sales are donated to support Susan G Komen, Tidewater.
- Green Flash will host Treasure Chest tap takeovers and other events in the Virginia Beach area through the duration of the program
- Green Flash will host an official ground-breaking ceremony at the site on Monday, Oct 13th
- Treasure Chest at “The Brew Night Show” – A Brew-lesque Event – In Denver: On Wednesday, October 1st, (just one day before the official start to the Great American Beer Festival) Green Flash, Draft Magazine and Argonaut Liquors of Denver have teamed up with craft beer industry notable, Marty Jones for an event at Lannie’s Clocktower Cabaret. This pre-GABF, lively Treasure Chest event will feature live Vaudeville style acts, great music and classic burlesque. Treasure Chest beer will be on tap – and all funds raised through beer sales during the event will be donated directly to the cause. Entry Tickets are $20 and available through the lannies website
- Over 85 Treasure Chest Events From Coast To Coast: Over 85 Treasure Chest events are scheduled in 30 US cities in 14 states including California, Colorado, Oregon, Washington, Texas, Nevada, Virginia, Minnesota, Massachusetts, Florida, Illinois, Pennsylvania, Michigan and New York. Participating venues in each area will co-host Treasure Chest events ranging from complex beer pairing dinners to high-spirited tap takeovers featuring the rare Treasure Chest 2014 beer and other Green Flash brews. Guests who attend may receive Treasure Chest commemorative items as well as the chance to enjoy this year’s limited Treasure Chest beer release. Consumers can locate an event via the greenflashbrew website
- National Partnerships: Each regional event will be supported by two national beer-loving organizations – Barley’s Angels and Girl’s Pint Out. The local chapters will be attending Treasure Chest events in each city and drawing on-site support from their members.
