Green Flash Brewing to Release 2016 ‘Treasure Chest’ IPA to Support Breast Cancer
15 July 2016 --- San Diego, CA — Green Flash Brewing Co. announces plans for their 2016 “Treasure Chest” program, the craft brewery’s 6th annual beer release and event series to raise funds for breast cancer charities. Once again, this year’s program will include the release of Treasure Chest beer packaged in 22oz bottles to limited national availability. The beer will also be available on-draft in over 27 US states, supported by a dynamic retail and on-premise event program in key cities.
Treasure Chest beer will be available beginning in September through November 2016. On August 27th, Green Flash will kick off the fundraiser by hosting the 6th annual San Diego Treasure Chest Fest – a rare beer and food pairing experience at the brewery. Bright pink bottles of Treasure Chest beer (22oz) will be available at retailers from coast to coast featuring the program’s iconic branding. For the 3rd year running Green Flash will host Treasure Chest Fest at their brewery space on the east coast on November 12th. Green Flash will donate proceeds from the Treasure Chest program to three breast cancer charities including Prevent Cancer nationally and the Susan G Komen affiliates in San Diego and Virginia Beach, offering support in each of their home town markets.
Raising money for the fight against breast cancer is a cause which is near and dear to the hearts of everyone at Green Flash. Brewery Co-Founder, Lisa Hinkley is a breast cancer survivor and is passionate about helping others whose lives have been affected by this disease.
“As a 6-year breast cancer survivor, I am thrilled to see the Treasure Chest program grow every year,” exclaims Lisa Hinkley. “Thanks to the support of our consumers, we are proud to have raised over $220,000 dollars for our national and regional charity partners to date. I am hopeful the program will only continue to build momentum as we strive toward making a difference in the lives of individuals affected by breast cancer.”
