Gordon’s Re-Launches in Latest TV Ad

13 Jan 2015 --- Gin brand, Gordon’s has unveiled its latest 60 second TV commercial showcasing the brand’s story through a new character, ‘Gordon the Boar’.

The ad communicates the message ‘It’s got to be Gordon’s’ and is part of a marketing spend of over £2m, which will reach over 78% of the brand’s target audience in the months to June 2015.

The TV commercial brings to life ‘Gordon the Boar’, who is a character embodiment of the boar’s head which has been embossed on the Gordon’s Gin bottle since the brand’s launch in 1769. According to legend, a boar’s head was awarded to the Gordon’s family to bear on their crest by a prince who was saved by a member of the Gordon family from an altercation with a boar.

Louise McKerrow, marketing director for Gordon’s Western Europe said “Gordon’s is the nation’s favourite Gin, and with the TV commercial and supporting activity we have created, we hope to turn Gordon the Boar into a favourite character and cement Gordon’s place in modern British culture.

“We expect 2015 to be an incredibly exciting year for Gordon’s, with lots more news on the brand to come.”