13 Jan 2015 --- “IPA’s are insanely popular these days. But let’s face it, sometimes it feels like there’s a hops arms race going on. That’s why we came up with Session IPA. It’s a Premium Pale Ale that thinks for itself. Not too hoppy. Not too bitter. Not too malty. Just right…we like to call it Session-ability!” said Irene Firmat, Full Sail Brewing Company’s CEO & Founder.