Full Sail Brewing Releases Session IPA
13 Jan 2015 --- “IPA’s are insanely popular these days. But let’s face it, sometimes it feels like there’s a hops arms race going on. That’s why we came up with Session IPA. It’s a Premium Pale Ale that thinks for itself. Not too hoppy. Not too bitter. Not too malty. Just right…we like to call it Session-ability!” said Irene Firmat, Full Sail Brewing Company’s CEO & Founder.
“When Session Premium Lager was launched ten years ago, it quickly became the hottest selling new craft-beer brand on the market. Neither micro, macro nor import (yet a little bit of each), Session rewrote the rules on how to launch a distinctive new brand that appeals to a wide cross-section of beer drinkers. You see, virtually everyone who likes beer likes Session. It’s a brand that’s inclusive and accessible — without ever being ordinary. It’s totally drinkable – but never at the expense of character. Fast forward to 2014 and what’s the new hot trend in craft brewing? “Sessionable” beers, the category that Session unleashed a decade ago. Given Session’s immense appeal, we’ve expanded our year-round lineup to include Session IPA.” Available in 12 packs, 6 packs and on draft. ABV 5.1% IBU 47
Since the launch in 2005 Full Sail’s Session beers have earned a slew of shiny awards and trophies including 35 gold medals. The newly released Session IPA was awarded a silver medal at the 2014 World Beer Championships and recently Beerinfo.com named Session and Session Black #1 in the “Top Ten List of lagers Brewed in the United States.” Session was ranked the #1 American Pilsner, and Session Black was ranked #1 in the Munchner Dunkel. Session has truly earned itself a place at the bar. Not to mention the barbeque.
