GNT Group to Unveil New Market Presence

15 Nov 2013 --- GNT Group, a global market leader and pioneer in the field of Colouring Foods, is unveiling its completely new market presence at the Food Ingredients Europe (FiE) trade fair in Frankfurt, Germany, from 19 to 21 November. Moreover, GNT is strengthening its international presence in both printed and online media with a focus on the new company slogan along with elaborately created key visuals.

A fresh identity means GNT’s stand deserves a new concept: using the motto “Grow your knowledge in Colouring Foods”, the company will offer exclusive insight into the production of its Colouring Foods that are marketed worldwide under the EXBERRY brand name in Hall 9 stand B07. From the sowing and harvesting of natural raw materials through to finished products, visitors will have the opportunity to follow the development process of Colouring Foods and will also be able to test how these products can be used to naturally colour food. For better visualisation, the company is also offering videos that can be accessed via tablets or viewed on a large screen at the stand.

The new market presence of GNT was designed and implemented by the Frankfurt agency Damm & Bierbaum. The company website has also undergone a redesign, which goes live to coincide with the start of the trade fair. “GNT celebrates its 35th Birthday this year. Over the past decades, the company has developed into the global market leader and innovation leader in Colouring Foods and today serves more than 1,000 customers in 65 countries around the world. Our new market presence will reflect our market position – it highlights our unique expertise and delivers a clear message that can be understood by all,” said Guido de Jager, Marketing Manager at GNT.

GNT Group (gnt-group.com) is the leading global provider of Colouring Foods. The company manufactures colouring concentrates on base of edible fruits, vegetables and plants using gentle physical methods such as pressing, crushing and filtering. These concentrates can infuse food and drinks with almost any colour imaginable. Artificial additives are not used. The concentrates are sold under the brand name EXBERRY in more than 65 markets worldwide and are used in a variety of foods, including confectionery and bakery products, dairy products and beverages. Since they are a natural alternative to additives, they meet the wants of consumers looking for natural and healthy foods. The independent, family-owned GNT Group was founded in Aachen, Germany, in 1978 and is reputed to be the pioneer in the field of Colouring Foods. Today, GNT has offices in America, Asia and Europe and supplies more than 1,000 food and beverage companies, including seven of the ten biggest producers in the world.