GNT Expands With French Affiliate

All over the world, ever increasing numbers of food and beverage manufacturers are now using natural alternatives to synthetic food colour additives in response to changing consumer preferences.

12/05/09 The GNT Group has announced their latest European affiliate: GNT France. The new French GNT subsidiary officially opens May 2009 to welcome its customers and business partners to the new office in Champagn e-au-Mont -d’Or.

“The GNT Group is the world’s leading manufacturer of colouring foodstuffs”, explains Baptiste Mattelin, managing director of GNT France. “As European business activities – and French activities in particular - have rapidly developed over the past few years, it stood to reason for GNT to expand business here in France.” All over the world, ever increasing numbers of food and beverage manufacturers are now using natural alternatives to synthetic food colour additives in response to changing consumer preferences.

All over the world, ever increasing numbers of food and beverage manufacturers are now using natural alternatives to synthetic food colour additives in response to changing consumer preferences. Innova Market Insight’s central trend that dominated new product development in 2008 (‘Go Natural’) is hardly slowing down, with ‘Natural Progession’ labelled as a key trend for 2009. When analysing the number of products recorded in The Innova Database carrying a natural claim by the top 15 markets (Jan 05-Dec 08), 49% of these were reported in the US, followed by 11% in the UK, 5% in Russia and France, 4% in Australia and 3% in Italy, Spain, Germany, Taiwan, The Netherlands and Brazil.

EXBERRY colouring foodstuffs are made from edible fruits, vegetables and plants using physical processes and water. They are practical and desirable alternatives in food design for those keen to avoid using synthetic colours. EXBERRY makes clean labelling and attractive product appearance possible at the same time. This unique combination presents an important market advantage.

GNT is a privately owned international company that offers many different types of fruits and vegetable concentrates as EXBERRY colouring foodstuffs. GNT continually develop and optimize new process technologies to enhance their product range. In this way GNT perfectly addresses the changing needs of global markets. GNT’s success in colour design is underpinned by its commitment to customer support; precise shade matching of existing products, accelerated stability testing and professional development support.