08 Dec 2015 --- “We eat with our eyes” is an oft-used saying. In fact, the appearance of food and drinks has a significant influence on consumers’ purchase decision. When shopping for groceries, especially the color of a product catches the eye of a consumer and is the first factor that influences the buying decision. At the same time, today’s consumers are keen to buy natural food and beverages that are free from artificial additives such as colorants. A recent global study conducted by market research institute TNS, on behalf of GNT Group, shows that 67 percent of people worldwide wish for their products to be easy to understand.
