Giuliana Rancic Adds New California Moscato to Successful Wine Brand: Xo, G
30 Apr 2015 --- Giuliana Rancic will be adding Moscato as a new varietal to her wine brand, Xo, G.
Soon to be available on Walmart shelves in late spring 2015, the new Moscato is a semi-sweet wine with big, beautiful aromas of ripe peaches, a touch of honey sweetness and a wonderfully refreshing finish. Packaged in an innovative bottle designed for by-the-glass consumption, Xo, G consists of four prefilled, individually sealed, shatterproof, stemless wine glasses that snap together to form a perfect equivalent of a 750mL bottle, wonderful for those who prefer just one glass.
After the success of the initial launch of Xo, G with the Italian Pinot Grigio and the French Rose and Pinot Noir, Rancic was excited to add a Californian wine as a new addition to her wine brand. Rancic was looking to fill the high demand from consumers for a sweeter taste that has been trending in the wine industry. Perfect for summer, Moscato is fruity and sweet in flavor but still light and crisp.
"After hearing the positive reaction from consumers with the initial launch, I did an extensive amount of outreach through social media to find out what new flavors the Xo, G wine buyers wanted," shares Giuliana Rancic. "As the wine industry is steering towards the sweeter flavors like Riesling and Sparkling Prosecco, it was no surprise that Xo, G consumers were demanding for a fruity Moscato."
The California Moscato will hit shelves in late Spring and will be sold alongside the ever-so popular Xo, G Pinot Grigio, Pinot Noir, and Rose. Xo, G retails for $9.97 in most states and is available at select Walmart stores nationwide.
