18 Jul 2024 --- A survey reveals that European consumers want the freedom to choose whether to eat cultivated meat once EU regulators have approved it. Most of those surveyed also think that cultivated meat packaging should be allowed to use “meaty” names such as “chicken”, “burger” and “sausage” while making it clear that the cultivated meat comes from a different production process. The consumer research — conducted by YouGov Deutschland in April 2024 and commissioned by the Good Food Institute Europe (GFI) — comes amid pushback in countries like Italy, which is moving to ban the country’s food industry from producing cell-based foods in a bid to “protect culinary heritage.”
