Genesee Brewery Launches New Craft Brew to Ring in the Holiday Season

19 Oct 2015 --- Rochester, NY -- Genesee announced it will release its hugely popular small-batch beer, Salted Caramel Chocolate Porter, in four-pack bottles just in time for the holiday season. The brew is the latest addition to the Genesee Brew House Pilot Batch series, a collection of beers originally crafted on a 20-barrel pilot system. Now, the decadent porter will be available to consumers throughout the Northeast, including Cleveland and Pittsburgh.

Dean Jones, Brewmaster at the Genesee Brew House, once again teamed up with Hedonist Artisan Chocolates, a nationally-recognized boutique chocolatier, to source the finest chocolate for the English Style Porter. "We wanted to offer the craft beer drinker a true indulgence. The resulting brew offers a complex flavor profile featuring a rich caramel aroma and flavors that are balanced by a dark chocolate bittersweet finish."

The Salted Caramel Chocolate Porter was first introduced in 2014 in Rochester, NY in extremely limited quantity and only on draft. At its release, the beer received such an overwhelming response from consumers it sold out at the Genesee Brew House in just seven hours.

"Instantly, the beer created a social media firestorm," said Carrie Duggan, brand manager for Genesee. "Craft beer lovers began sharing positive reviews and tracking and posting where our porter could be found on tap. Local bar managers were calling the beer a game changer for Genesee, and it quickly became just that."

Based on its overwhelming popularity, Dean has worked to bring this small-batch beer to a wider audience, while keeping the same taste Salted Caramel Chocolate Porter fans know and love. "In brewing, you can't just multiply a recipe and expect it to work. Brewing beer is an art and science. This porter has been perfected, and we're really excited for craft beer drinkers to bring it into their homes and give it a try."

To find Genesee Brew House Pilot Batch Salted Caramel Chocolate Porter, use the online beer finder. Other Genesee Brew House Pilot Batch beers include the year-round Scotch Ale and seasonal Imperial Black IPA. Both beers exceeded sales goals and generated strong consumer demand. Where available, the Pilot Batch Scotch Ale is currently the number one selling Scotch Ale and the Pilot Batch Imperial Black IPA is the number one selling Imperial Black IPA, and among the top five Imperial IPAs.

"The Genesee Brew House Pilot Batch series is the result of combining innovation with experience," said Mike Mueller, Brewmaster for Genesee. "As the oldest brewery in New York State, we have one of the most experienced brewing staffs in the beer industry. Combine that with creativity and a state-of-the-art brewing system, and you create something really special."