Lactic acid and lactate producer Galactic has launched Galimax Flavor O-50, a natural oregano flavor developed using fermentation and infusion techniques, at the ongoing IFFA trade show in Frankfurt, Germany (May 3–8). Katrien Lambeens, chief commercial officer at Galactic, tells Food Ingredients First in an exclusive interview on the show floor that the company is responding to two primary consumer trends with the launch: the demand for “naturalness” and a growing concern around food waste.