09 Mar 2017 --- Paving the way for a new generation of meat-substitute products, the ambitious, four-year, public-private partnership (PPP) Plant Meat Matters kicks-off this spring. The PPP - with partners covering the entire chain - is the first global initiative to study the appearance, texture, taste and sustainability benefits of vegetable alternatives to meat and will make industrial-scale, mild production processes possible. Its foundation is the innovative shear-cell technology developed by Wageningen University and Research.
