Fuchschen Alt Brewery Presents Beer in a Can

The 33 cl sleek black cans with the Füchschen Alt logo will be available in Düsseldorf in time for this year’s carnival season.

Jan 20 2012 --- Beverage can maker Ball Packaging Europe and Düsseldorf’s Füchschen brewery announce the traditional Füchschen Alt beer brand to be sold in cans ready for the 2012 carnival season.

The 33 cl sleek black cans with the Füchschen Alt logo will be available in Düsseldorf in time for this year’s carnival season. Beverage cans are an ideal packaging choice for street celebrations during carnival because they are unbreakable and avoid the hazards of broken glass. In past years, the streets of Düsseldorf’s central Altstadt district were carpeted with broken bottles, resulting in many injuries. In 2011, the city banned bottled drinks out on the street during carnival.

Miniature beer barrel makes an ideal carry-out
Cans are the ideal container for the popular Füchschen Alt beer. Not only are they unbreakable, cans are also absolutely lightproof and airtight and keep beer fresh longer than any other type of packaging. A miniature beer barrel in a handy 33 cl can. "A street carnival that is free of broken glass is a safe carnival, and that is something very important to me. That's why I decided to produce the cans. They also have other benefits: They are lightweight and can be quickly chilled, and they simply look fantastic”, says Peter König, the Head of Füchschen. 

Their low weight also makes cans the ideal beverage container for events other than just carnival. Lightweight cans are a practical choice for outdoor and sporting events of all kinds. A constant stream of innovations makes them an outstanding promotion tool and they are fully and infinitely recyclable. 

“Beverage cans are outstandingly well suited for large events, from open air festivals to street fairs, concerts and of course carnival,” explains Gerlof Toenhake, Director Marketing at Ball Packaging Europe. “Cans are easy to carry, avoid the problem of broken glass, and beverages contained in them are quickly chilled and stay fresh for a long time.”