Frito-Lay's TrueNorth Brand Gets Festive with Two Unique Holiday Flavors

This holiday season, the contemporary line of great tasting nut snacks will offer two new unique flavors –Almond Cranberry Vanilla and Almond Cranberry Vanilla in White Chocolate.

22 Dec 2009 --- TrueNorth, PepsiCo’s Frito-Lay line of 100 percent natural nut snacks, is continuing to channel its passion for nuts into innovative new snacks that fit into healthier lifestyles. This holiday season, the contemporary line of great tasting nut snacks will offer two new unique flavors –Almond Cranberry Vanilla and Almond Cranberry Vanilla in White Chocolate. With the perfect blend of roasted almonds, cranberries and a touch of vanilla, each of the new TrueNorth holiday flavors offers consumers a delicious snacking experience.

“With these holiday flavors, we’re offering a unique, delicious snacking experience with a hint of holiday sweetness,” said Michelle Rule, Director of Marketing, TrueNorth brand, Frito-Lay North America. “Consumers can enjoy these tasty nut snacks that are made without added preservatives, artificial flavors or added colors.”

Depending on the variety, these TrueNorth holiday nut snacks have between 150 to 160 calories, 3 to 4 g of protein and 1 to 2 g of fiber per one ounce serving. The holiday TrueNorth snacks are currently available in two distinctly different flavors:

* Almond Cranberry Vanilla Clusters: With a surprising hint of natural sweetness, these delicious 100% natural nut clusters combine the perfect blend of roasted almonds, cranberries and a touch of vanilla; transforming simple, wholesome ingredients into extraordinary snacking experiences. Now available at select national retailers.
* Almond Cranberry Vanilla Clusters in White Chocolate: Covered with a delicious layer of pure white chocolate, these 100% natural nut clusters have the perfect blend of roasted almonds, cranberries and a touch of vanilla. They are the perfect holiday snack to share with family and friends for a special treat. Now available exclusively at Sam’s Club stores.

The new TrueNorth holiday flavors are currently available nationally for a limited time in the nut aisle of select retailers for $3.29 per 5 oz bag and at Sam’s Club for $8.34 per 18 3/4 oz box that’s perfect for sharing with friends. TrueNorth first launched in 2008 with Pecan-Almond-Peanut Clusters, Almond Clusters, Pistachio Crisps and Almond Crisps.