03 Mar 2017 --- The trend for creamy treats as the ultimate in luxury and indulgence continues to rise. Around the globe, people increasingly perceive creaminess in coffee and tea as a seductive alternative to plain black variants. The right level of creaminess in these beverages is actually complex to achieve. Based on not just taste but also mouthfeel, aroma and appearance, getting the perfect blend that appeals to all senses is an intricate matter.