FrieslandCampina Germany Sells Regional Brands Mark Brandenburg and Milchreiter

04 Sep 2013 --- After selling its two regional brands Mark Brandenburg (milk, butter, yoghurt, quark and cheese) and Milchreiter (yoghurt) with effect from 1 September 2013, FrieslandCampina Germany GmbH will be focusing on its main brands, which include Landliebe, Optiwell and Tuffi.

ODW Frischprodukte had already acquired the Elsterwerda plant from FrieslandCampina in 2010. The Mark Brandenburg and Milchreiter brands are manufactured there. The company's product range is marketed primarily in Brandenburg and in Berlin. FrieslandCampina and ODW Frischprodukte will continue their already close cooperation in matters of production.

Both sides have agreed not to disclose the price or other details of this transaction. The sale has been approved by the Federal Cartel Office.