Foster’s Launches ‘Why The Hell Not?’ Campaign

 

‘Why the hell not?’ represents a marked shift in brand strategy for Foster’s, replacing Brad and Dan’s ‘no worries’ advice with a more proactive approach, encouraging audiences to ‘give life a go’.

 

Ifeoma Dozie, beer brand director for Foster’s, Heineken, says: “Consumers’ outlooks on life have changed – people want to give things a go and share experiences leading to a richer life.

 

“The ‘Why The Hell Not?’ campaign taps into this thinking. The campaign maintains the brand’s long association with comedy and complements the wider changes we’ve been making to the brand. We’re expecting to see the new campaign really drive excitement, interest and ultimately sales for Foster’s.”