Forbidden Root Brewery Launches New Year-Round Beer, Money on My Mind

15 July 2016 --- Chicago, IL — Forbidden Root Brewery, Chicago’s own botanic brewing company at 1746 W. Chicago Ave. in West Town, is releasing a new year-round beer available at retail and at the restaurant and brewery beginning today, July 11. Along with this new offering comes a new format and packaging. At 5% ABV, Money on My Rind is a Belgian-inspired witbier brewed with juniper berries, grapefruit peel and juice for those days when you’re rolling down the street, “laid back.” A nod to the iconic pop culture beverage, Money on My Rind will be released in a six-pack of 12-ounce bottles for summer barbeques, camp sites and porches everywhere.

“Money on My Rind was one of the first beers we conceived in our Chicago Avenue brewery space,” says founder Robert Finkel. “We had a lot of fun thinking through and brewing this beer. That process, coming on the heels of the growth we were experiencing building out our restaurant and brewery space, made us rethink our packaging and format in the market.”

This newest year-round offering from the Chicago botanical brewery is accompanied by an overhaul of format and packaging. In addition to Money on My Rind, Forbidden Root’s Sublime Ginger and Wildflower Pale Ale will also move to the six-pack format. The new labels and packaging will feature the botanical ingredients used to brew each beer, drawn by Ellie Yun-Hui Tu in a style reminiscent of vintage scientific illustrations.

“We want consumers who are buying our beer on the shelf to get a sense of the experience they’d have if they were to come in to our restaurant and brewery to eat and drink with us,” explains Finkel. “The new art, price-point and six-pack format is reflective of the Forbidden Root ethos and we’re very proud to debut it with Money on My Rind.”