24 Jun 2024 --- Foodvalley launched the Upcycled4Food initiative during the international “Towards Halving Food Waste in Europe” conference (June 18-19). Together with a group of key players from across the value chain in the agri-food sectors, the strategy was to start making upcycled food products and ingredients the “new normal” for producers, supermarkets and foodservice players in their product development, purchasing and sales processes.