12 Mar 2021 --- Vertical farming presents a cheaper, more environmentally friendly future for agricultural suppliers. The forecasted global growth potential of this technology was presented at the virtually held Food Matters Live 2021 in a webinar entitled “Growing up: the rise of vertical farming.” Speaking at the event is Jamie Burrows, founder and CEO of Vertical Future, a London-based technology company specialized in controlled-environment-agriculture (CEA). Because this sector predominantly comprises early adopters, there is still a greater focus on higher margin premium vertical products.