17 Dec 2013 --- Firmenich has announced that blackberry, the subtly sophisticated, bite-sized beauty, is the Flavor of the Year for 2014. According to the company, blackberry has been gaining popularity as health and nutrition have become a top priority for consumers. In the family of “Super foods”, the blackberry itself is rich in antioxidants and other powerful nutrients. Its flavor profile is just as powerful and its complexity is what drives its appeal.