Feed the body, free the mind? Organic oat-milk protein beverages make US debut
16 Oct 2019 --- US-based and organic company OATH, has launched with its hero product, OATH Organic Oat-Milk with Plant Protein, which the company touts as “the first and only organic oat-milk protein beverage with 15 to 16 grams of protein and 6 to 10 grams of fiber.” The product is available in four flavors: Double Chocolate, Matcha Chai, Indian Rose and Golden Turmeric. OATH leverages clean, sustainable ingredients including protein-rich oats, nuts and seeds to reinvent the ready-to-drink (RTD) industry.
The launch comes during a time where oat-based dairy alternatives are in the spotlight. Earlier this week, FoodIngredientsFirst reported that oat milk is representing significant alternative-dairy launch activity and innovation, which is driven by its low environmental impact and more neutral taste profile.
Founded on the idea that if consumers are able to feed their body with premium, healthy, organic foods, they are able to free and fortify their minds, OATH has crafted “full-bodied, rich blends, each boasting a benefit including; metabolism and boost enhancement and sustainable energy restoration.”
The organic oat milks harness the power of “Plants With Promise” to deliver functional health benefits, with each ingredient handpicked for its promise of nutrients, evocative flavor and exceptional taste, says the company.
Aiming to pioneer in the space, OATH utilizes atypical proteins like almonds, pumpkin seeds, and oats, uniting them with natural sweeteners like apple fiber, spices and botanicals including saffron, ginger and cardamom to offer numerous health benefits and create a “flavor, taste and silky mouthfeel that has yet to exist.”
“It feels like a cheat treat, yet is super healthy, it adds to your health and wellbeing. Together, after almost two years of tasting and testing, we created this in a grab and go format that works for anyone, anywhere, at any time,” explains Royce Pinkwater, OATH Founder.
OATH Milks with Plant Protein contain no artificial flavors, hidden sugars, gums, fillers or stabilizers and have no artificial taste or aftertaste. They can be enjoyed pre- or post-workout, as a meal replacement, or in the evening to help promote muscle regeneration and building during sleep. The versatility of each flavor allows consumers to enjoy it cold, or heat them up for a warm drink, the company states.
Edited By Elizabeth Green
