20 Dec 2023 --- The European Commission has revealed it will allocate €185.9 million (∼US$204 million) next year on promotional activities that bring focus on the quality and sustainability of EU agri-food products. The program is designed to foster new market opportunities for EU farmers and the broader food industry, both domestically and internationally. The comprehensive strategy considers market analyses and input from stakeholders, focusing on sustainable production and consumption in the challenging economic landscape.