ethel's chocolate launches approachable, everyday gourmet chocolate and chocolate lounges

Revolutionizing the chocolate experience by serving ethel's unique chocolates in a cozy atmosphere where people can linger and also enjoy a range of beverages or special chocolate fondue.

07/06/05 ethel's® chocolate, Chicago's newest gourmet chocolatier, has officially launched its new line of "approachable" everyday gourmet chocolate and innovative chocolate lounges that embrace spaces where chocolate lovers can relax and savor the delicious new ethel's® chocolate collection.

ethel's® chocolate lounges, recently opened on Armitage Avenue in Lincoln Park and Davis Street in Evanston, revolutionize the chocolate experience by serving ethel's unique chocolates in a cozy atmosphere where people can linger and also enjoy a range of beverages or special chocolate fondue. Four additional stores are expected to open in the Chicago area by end of summer.

The new ethel's chocolate line, created by world champion French pastry chef Patrice Caillot, is hand-made using the company's superior, warm-blended signature process. The line appeals to all palates with a wide selection of centers, ranging from classic truffles, nuts, caramels, and fruits to a "Cocktail" group inspired by drinks including Mojitos, Margaritas and Cosmopolitans and an "American Pop" group featuring familiar favorites like peanut butter and jelly and cinnamon swirl. And to make selection simple, ethel's chocolate uses an easy-to-recognize grouping and icon system to help consumers locate and enjoy their favorite tastes.

ethel's chocolates are offered in a wide range of packages for individual, everyday eating, gifting or entertainment. Visitors to ethel's chocolate lounges can choose from more than 50 easy-to-identify pieces using a straight-forward grouping and icon system designed to help them select their favorites. There are five chocolate collections: Truffles, Nut & Caramel, Fruit, Cocktail and American Pop. Customized boxes are available so that shoppers can create a selection of their most desired tastes.

ethel's lounges welcome guests with a warm, inviting and casual atmosphere perfect for chocolate lovers to linger and maximize their chocolate enjoyment. The space features cozy, overstuffed sofas and chairs, the continuous aroma of warm-blended chocolate, and a range of beverages perfect for pairing with chocolate including hot chocolates, coffees, teas, sparkling beverages, juices and water. ethel's special blend of chocolate fondue -- a signature item -- is served with fresh fruits, cakes, cookies and marshmallows.

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