Epi Ingredients to Demonstrate Brand Transformation at FiE 2015
13 Nov 2015 --- For EPI Ingredients – the dry ingredients division of dairy cooperative Laïta and one of the world’s dairy ingredients experts – 2015 is no ordinary year and this edition of FIE won’t be either. It is the start of a new era for the company. “We went through a complete corporate rebranding as part of a plan designed to support the group’s substantial investments in our division as well as to strengthen our leading position in the international dairy ingredients market” explains Mathieu Lucot, Marketing Manager.
The rollout of the new corporate identity was only the ground work, laying the foundation for a complete redefinition of the company’s offering, along with the consequent remodeling of its sales tools; both to be formally introduced at Food Ingredients Europe this December in Paris.
And for this 2015 edition, the company has decided to highlight the superior quality of its ingredients through products sampling, thus showcasing the specific benefits of selected ingredients, designed to target different market segments.
Available for tasting will be:
- A frozen yogurt, featuring Epi Ingredients’ unique fermented powders containing live cultures.
- Cookies, filled with a mixture containing the company’s very unique yogurt powder.
These are only 2 examples of what can be done with Epi Ingredients’ range of premium fermented powders. With a strong but pleasant dairy flavor, these all-natural powders are true assets in formulating new indulgent products, enhancing both taste and texture in applications such as ice cream, frozen yogurt as well as fillings and icings.
- An ice cream, made using one of Epi Ingredients’ whole milk replacers in an effort to cut recipe costs
- A sports nutrition instant-mix, providing a high protein content thanks to the addition of Epi Ingredients’ caseinates in the formula
With this revisited product offering, Epi Ingredients is aiming to supply solutions fully adapted to meet current market requirements without sacrificing the taste and texture of the end-products.
In addition, the company’s infant nutrition portfolio – from bulk ingredients to finished products – will also be on hand for those interested. Beyond its renowned demineralized powders perfectly adapted to be incorporated into infant formulas, Epi Ingredients will also soon be able to provide stage 1 to stage 3 baby formulas packaged for retail and ready-to-market. “We see great opportunities for this type of offering and are very pleased to introduce this new feature to our range. It is designed to help our future customers significantly reduce their time-to-market,” said Mathieu Lucot.
