31 Jul 2024 --- The line between nourishment and nutritious F&B solutions is increasingly blurred, with consumers taking well-being into their own hands. As a result, companies are responding to consumer calls for convenient products that cater to specific needs such as gut health, cognition and immunity enhancement, stress management and a more “wholesome” sense of wellness. Generally, staying healthy and having the energy to perform daily work and life tasks translates to well-being. Consumers are interested in foods that make these easier to manage.