Eastside Distilling Introduces New Barrel Hitch American Whiskey And Barrel Hitch ‘Oregon Oak’ American Whiskey

 

The new whiskeys join Eastside’s already broad line of spirits that include the award-winning Burnside Bourbon and Burnside ‘Oregon Oaked’ Bourbon, as well as the award winning flavored whiskeys, Marionberry and Cherry Bomb.

 

Eastside’s master distiller, Melissa Heim, and its chief branding officer, Carrie Earles, collaborated to create the Barrel Hitch brand with one goal in mind: make a premium American whiskey enjoyable by all. Extra smooth and approachable as well as reasonably priced, these whiskeys were crafted to create instant appeal for both new and experienced whiskey drinkers wanting to savor a spirit for the ages — pure, simple, no gimmicks.

 

Bottled at 80 proof, Barrel Hitch American Whiskey hits the mark with a smooth body, toasted oak and hints of green apple and vanilla. Its remarkable flavor profile is the result of a meticulous blending process of carefully selected finished whiskey sources. Every source contributes a unique scent, flavor, mouth feel and color that is expertly balanced for consistency and quality. Eastside’s spirit crafting process represents the true marriage of art and science.

 

Bottled at 88 proof, Barrel Hitch ‘Oregon Oak’ American Whiskey takes its Barrel Hitch American Whiskey through a second “Oregon Oaked” aging process for an additional four months. Barrels constructed of Oregon Oak impart a distinctive savory spice flavor to aged spirits that cannot be produced from barrels made from other oak varietals.

 

The waters required in the crafting process to standardize the proof are sourced from the Bull Run watershed, an ecologically protected reservoir that collects rainfall and melting snow descending from Oregon’s majestic Cascade Mountains. These crystal clear waters flow freely and purely over an ancient layer of basalt bedrock on its way to Eastside’s distillery on Portland Distillery Row, where the unique mineral composition of these natural waters contributes to the distinct and alluring flavor profiles of these new American Whiskeys.

 

“We’re launching these new whiskeys into the fastest growing category of the spirits market, which hit $23.1 billion last year,” noted Eastside Distilling CEO, Steven Earles. “This record growth is largely being driven by a newer generation of spirits drinkers, and particularly women, who are discovering whiskey as a refreshing alternative to vodka and rum.

 

“ New whiskey drinkers are not limited by tradition, but seek the best-tasting, most full-flavored experience they can find. In this regard, our new Barrel Hitch whiskeys hit the mark straight on. We expect them to develop the same phenomenal loyalty and growing demand created by our other spirits, which have received numerous industry awards for quality, taste, innovation and branding.”

 

Eastside’s new American whiskeys have received listing approval by the Oregon Liquor Control Commission, and the company is preparing initial shipments for distribution to Oregon’s state-run liquor stores, with the rollout to other states planned to soon follow. Over the course of the last few months, Eastside has expanded distribution to three new states, now totaling nine, with the ongoing national expansion supported by some of the nation’s leading distributors.