DuPont Launches Campaign to Get Dairy Manufacturers to Optimize Production Processes

‘Do more with dairy’ is a targeted initiative that offers solutions in many of the areas where manufacturers eye opportunities to optimize their costs, whether reducing or replacing expensive ingredients, improving production yield or reducing waste.

17 April 2012 --- DuPont Nutrition & Health is reaching out to dairy manufacturers in Europe and the Middle East with a campaign designed to counteract the impact of ongoing recession and the increasing price pressures largely brought to bear by discount supermarkets.

‘Do more with dairy’ is a targeted initiative that offers solutions in many of the areas where manufacturers eye opportunities to optimize their costs, whether reducing or replacing expensive ingredients, improving production yield or reducing waste.

Most importantly, the campaign emphasizes ways to combine cost reduction with enhanced product quality and even a new point of difference. For example, recipes that cut down on expensive dairy fat also raise the healthy profile of the final product.

The campaign’s five inspirational concepts highlight innovative possibilities within dairy desserts, processed cheese, semi-hard cheese and yogurts.

“Cost optimization is enormously important for the dairy industry. Many of our customers have expressed enthusiasm because our campaign includes really good products combined with significant cost savings,” said Linda Friis, senior application specialist at DuPont Nutrition & Health.

Following the onslaught of the financial crisis in 2008, dairy manufacturers have lived with continuous instability on financial markets. Prices of raw materials, such as milk, milk-based ingredients and sugar, continue to rise. At the same time, the growth of discount supermarket chains has subjected manufacturers to increasing price pressures.

“We put ourselves in the customer’s shoes and look not just at our solutions but at the customer’s whole dairy formulation. The fact that we know exactly what’s happening on the market makes a good starting point for our dialogue with customers,” said Friis.