Clean label move: Dunkin' Donuts scraps artificial dyes from US donuts

636510882401060287Warm-Apple-Cider-Donuts-000049174820_Large.jpg

09 Jan 2018 --- Dunkin' Donuts has removed all artificial dyes from its donuts in the US, declaring donuts now sold at restaurants nationwide are no longer being made using colors from artificial sources. Although the famous donuts are well-known for being bright and colorful, all synthetic dyes will be scrapped, something the company describes as a “milestone moment.”

As part of the company's ongoing efforts to offer guests great-tasting, high-quality products and cleaner menu labels, Dunkin' Brands Group, the parent company of Dunkin' Donuts and Baskin-Robbins, previously pledged to eliminate artificial dyes from all of its food and beverages in the US by the end of 2018.

Click to Enlarge“Eliminating artificial dyes from our donuts is an incredible milestone moment for a fun brand whose products are synonymous with bright, colorful confections. After years of research and development, we are thrilled to be taking such a big step in providing guests with simpler ingredients while still delivering the delicious taste and vivid colors expected with our donuts,” said Tony Weisman, Chief Marketing Officer, Dunkin' Donuts US.

“We look forward to sharing a sweet 2018 with more donut news and innovative new flavors in the months ahead.”

Weisman added that customers will be hard pressed to see the color difference in the new donuts.

For example, a new addition to Dunkin's donut offerings, the Snow Flurries Donut, features a frosted donut with wintry-blue icing and special snowflake sprinkles, all without colors from artificial sources.
 
By the end of 2018, Dunkin' Donuts will also remove synthetic dyes from other menu items beyond donut icings, fillings and toppings including frozen beverages such as COOLATTA frozen beverages, baked goods, breakfast sandwiches and coffee flavorings.

Click to EnlargeSimilarly, Dunkin' Donuts' sister brand Baskin-Robbins will remove synthetic dyes from its menu, including ice cream sold both at its restaurants and at retail locations, as well as its syrups, sauces, sprinkles and beverages.

The exceptions on both brands' menus include select supplier-branded ingredients produced by other companies that are used as toppings, ice cream inclusions or decorative elements. Additionally, Baskin-Robbins will take a longer period of time to find replacements for the decorative elements on its ice cream cakes.

Simplifying menu options
Removing the synthetic dyes comes at the same time as Dunkin Donuts US restaurants are simplifying menu options, scaling back the menu by scrapping “slower moving” items.

Products like afternoon sandwiches, some muffins, bagel and cream cheese varieties, smoothies and flatbreads are included.

“Beginning in early 2017, Dunkin’ Donuts began testing a simplified menu in several markets and by the fall expanded the test to nearly 1,000 restaurants,” a statement sent to FoodIngredientsFirst says.
 
“After much analysis and consumer input, we have decided to roll out a simplified menu nationally in the first quarter of 2018, beginning with restaurants in New England and upstate New York. It is anticipated that all Dunkin’ Donuts restaurants nationwide will feature the new menu before the end of March.”
 
“Ninety percent of Dunkin’ Donuts menu remains unchanged. Dunkin’ Donuts’ vast lineup of coffee beverages, donuts and breakfast sandwiches are staying on the menu.”

Some of the items being removed were always optional for franchisees to offer at restaurants, according to the donut maker.

Simplifying the menu will result in faster, more accurate service and a more consistent consumer experience from store to store, while still offering consumer favorites, allowing for regional preferences as well as new beverages and food items.
 
By Gaynor Selby

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Lavazza buys Mars coffee business in a US$650m deal

02 Oct 2018 --- Italian coffee maker Lavazza is set to buy the coffee business of US food giant Mars Inc. to expand its sales in the US, in a deal estimated at US$650 million. The companies announced yesterday (01 October) that Lavazza had agreed to buy Mars Drinks, a business which includes Flavia and Klinx systems, two brands in the office coffee service (OCS) and vending machine segments.

Food Ingredients News

Bakery creativity: Zeelandia launches new branding strategy around “inventiveness”

19 Sep 2018 --- Dutch headquartered bakery ingredient company Zeelandia is presenting its new range of concepts, along with a new brand positioning around “inventiveness,” at this years’ International Bakery Fair (IBA) in Munich, Germany. During the tradeshow, which ends tomorrow (September 20) the company is presenting a number of solutions for bread and pastry applications to help create bakery success for both artisan and industrial bakers.

Food Ingredients News

The coffee evolution: Dunkin’ Donuts invests US$100 million as coffee category goes through revival

04 Sep 2018 --- Dunkin’ Donuts is investing US$100 million in a brand refresh which would see the coffee and donut chain unveil around 50 pilot stores across the US that focus on to-go and mobile ordering. As part of the trial, stores will be equipped to serve better customers accustomed to ordering on mobile devices making it easier for them to grab-and-run as well as installing dedicated pickup areas, digital kiosks and drive-thru windows that prioritize orders via a mobile app.

Business News

J.M. Smucker results boosted by pet food, coffee and snacking

22 Aug 2018 --- American made food manufacturer J.M. Smucker saw strength in its US retail coffee business in its Q1 2019 results, with sales up 2 percent to US$490m and profit up 20 percent to US$148m to offset softness in the US retail consumer foods business. Sales in the US retail pet foods business rose 29 percent to US$671m and profit edged up 3 percent to US$100m. Total adjusted operating income was up 5 percent during the quarter to US$317m.

Food Ingredients News

Fruit fillings: Puratos highlights growing need for natural ingredients

11 Apr 2018 --- Consumer demand for natural products is increasing continually. The latest “Taste Tomorrow” survey, from Puratos, has revealed a distinct consumer preference for fruit because it is both natural and tasty. Not only did the Taste Tomorrow survey reveal a preference for fruit on the part of the consumer and the customers; demand for cleaner label products was also clearly expressed, including products without artificial preservatives, colorings and flavorings.

More Articles