DSM and Avebe Partner on Creaminess-Enhancing Products
The partnership has already led to the development of Etenia, a natural, clean label ingredient derived from potato starch designed for a variety of applications.
19/09/07 Royal DSM N.V. and AVEBE U.A. have announced that the business group DSM Food Specialties and AVEBE Food have entered into a strategic partnership. The combination of DSM's enzyme expertise and AVEBE's starch knowledge will lead to new opportunities for the development of innovative creaminess-enhancing products for the food industry.
The partnership has already led to the development of Etenia, a natural, clean label ingredient derived from potato starch designed for a variety of applications. "Etenia has already demonstrated its unique creaminess and melt-in-mouth qualities in yogurts and dairy drinks and seems to be ideally suited as a fat replacer," comments Paul Sheldrake, Marketing Manager at AVEBE.
As a result of the partnership agreement, AVEBE will be responsible for the marketing and sales of Etenia in dairy applications and will introduce the product to the European market. Another application area currently under development for Etenia is cakes. Etenia forms an integral part of DSM's revolutionary 'toolkit' for the cake industry, which is scheduled for launch in October 2007.
"We are delighted to announce this partnership to the food industry," comments Alexander Wessels, business group director of DSM Food Specialties. "By combining the strengths of both companies, we can better serve our customers. We are confident that this relationship will provide the ideal platform for successful new product development. It's yet another example of market-driven growth and open innovation - one of the key pillars in DSM's strategy Vision 2010 - Building on Strengths."
