Discover Baijiu Exclusively Available From Alexander & James

27 Sept 2013 --- When raising a celebratory toast or offering a respectful gift, most Chinese will turn to baijiu, China's most popular spirit. Rich in heritage and full-bodied, this distilled white spirit often draws blank stares from the uninitiated.

Baijiu, a potent spirit made from sorghum, rice, glutinous rice, wheat and maize, ferments in earthenware jars for two to three months. Similar to eau de vie, fans of baijiu savour this strong spirit in small portions during or after a meal.

Luxury baijiu, Shui Jing Fang

More than 3,000 distilleries in China produce baijiu, but only select distilleries offer truly refined versions of the spirit. Beautifully packaged, luxury distillations of baijiu are quite popular among connoisseurs and collectors. The luxury bottles often bear intricate paintings and carvings.

Among the handful of the premium luxury baijiu brands is Shui Jing Fang. The oldest continuous operating baijiu distillery in China, Shui Jing Distillery has produced luxury baijiu through the Yuan, Ming and Qing dynasties and boasts over 600 years of heritage. China's National Cultural Relics Bureau has certified Shui Jing Distillery as "China's First Baijiu Distillery", with its historical significance on par with the Terracotta Army of Xi'an.

Online premium spirits retailer Alexander and James is a luxury online shopping platform for drinks connoisseurs and gift buyers nationwide. It will now exclusively offer four varieties of luxury baijiu, Shui Jing Fang Scholar Edition, Shui Jing Fang Classic, Shui Jing Fang Forest Green and Shui Jing Fang Wellbay. Each variety brings its own special flavours, characteristics and heritage to the Alexander and James premium drinks portfolio. The site recreates the grand experience of a deluxe department store and delivers premium, beautifully packaged spirits and accessories to your door.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Business News

Beyond Meat eyes European expansion as IPO rumors intensify

23 Oct 2018 --- Beyond Meat, the highly innovative Californian innovator behind the plant-based alternative burger, Beyond Burger is eyeing a major roll-out in Europe as rumors intensify around an initial public offering (IPO). At SIAL 2018, which is currently taking place in Paris, the company highlighted its partnership with Dutch meat importer Zandbergen. The meat hall at this year’s event is noteworthy for the sheer number of innovative meat alternatives on display to cater to both vegetarian consumers, but also meat reducers or flexitarians.

Food Ingredients News

“Excessive salt levels” found in meat alternatives, says UK campaign group

23 Oct 2018 --- Campaign group Action on Salt (AoS) is urging the government to step up legislation on salt reduction after finding “excessive amounts” in some processed meat alternatives. A UK product survey reveals several meat-free products are far higher in salt than the recommended guidelines. And, Public Health England, the government agency responsible for the UK’s salt reduction program, admits “there is still a long way to go” on decreasing the nation’s salt intake.

Food Ingredients News

Niacet buys sodium diacetate business from Jungbunzlauer

23 Oct 2018 --- Niacet Corp., a leader in organic salts of acetic and propionic acids has purchased Jungbunzlauer’s sodium diacetate business. Niacet currently services its customers through facilities in Tiel, the Netherlands and its corporate headquarters in Niagara Falls, NY, US.

Food Ingredients News

Vegan expansion: General Mills leads US$40m investment in Kite Hill

23 Oct 2018 --- The US plant-based food market is receiving further support to meet the consumer demand for vegan products. Vegan cheese and yogurt company Kite Hill has secured US$40 million in funding led by 301 Inc, the new business development and venturing unit at General Mills. Cavu Venture Partners also participated in the financing round and the deal is expected to close within a month.

Food Ingredients News

Olam to award US$75,000 grant for breakthrough food security research

23 Oct 2018 --- Olam, in partnership with Agropolis Foundation, is on the hunt for ground-breaking scientific research that can revolutionize the agricultural industry and win the US$75,000 grant offered under the Olam Prize for Innovation in Food Security.

More Articles