Diet Pepsi Introduces a New Line of Indulgent Zero-Calorie Colas

21/07/06 It's no secret that calorie counting is popular among Americans. According to the National Indulgences Survey, recently commissioned by Pepsi-Cola North America, adults in this country are watching their waistlines at the expense of their tastebuds. The study's findings reveal that many of us associate indulgence with sacrifice:

* Approximately 140 million Americans consider a sweet treat an indulgence
* Approximately 101 million Americans find it difficult to indulge their sweet tooth without compromising their diet

Pepsi is challenging consumers to think differently about indulgence with the introduction of Jazz, a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream. Consumer research leading up to the product's launch revealed that the smooth nature of the cola coupled with these aromatic flavors added up to a more indulgent experience than typical zero-calorie sodas. Jazz is available nationwide this month.

"We believe once people try Jazz they will start seeing diet colas in a new light," said Russell Weiner, vice president of colas, Pepsi-Cola North America. "Jazz is a simple way to satisfy sweet cravings without the guilt. In this case, zero calorie definitely does not mean zero taste."