Döhler and Plantextrakt Partner on Premium Tea Drinks
In “True Tea”, Döhler and Plantextrakt have developed a new market-ready tea concept which focuses on an authentic tea flavour. It is made from freshly-brewed tea, which is not concentrated.
3/1/2011 --- Plantextrakt and the DöhlerGroup have partnered to develop a new generation of tea drinks and are announcing a strategic partnership to market this concept successfully.
In “True Tea”, Döhler and Plantextrakt have developed a new market-ready tea concept which focuses on an authentic tea flavour. It is made from freshly-brewed tea, which is not concentrated. The full flavour profile of the tea is retained and forms the basis of a new segment: premium quality tea drinks. Both partners are convinced that, with this concept, they are continuously stimulating market growth. With the “True Tea” premium concept, beverage companies are opening new positioning and marketing opportunities. The “True Tea” concept appeals perfectly to the trends for naturalness and authenticity.
“True Tea” is the result of a strategic partnership, in which the DöhlerGroup and Plantextrakt are combining their expertise in the development of new tea bases and successful product applications. Plantextrakt, a business unit of the Martin Bauer Group, brings well-developed and comprehensive knowledge to the partnership, from raw materials to the production of high-quality tea bases. Döhler’s expertise in development and application stretches back decades and is available to customers in 21 application centres.
Both partners are market leaders in their business. Plantextrakt is an internationally recognised provider of natural tea, herb and fruit extracts, tea flavours and decaffeinated tea. Plantextrakt has established and secured global access to the best tea raw ingredients for the long term. The company is characterised by consistent quality standards in raw ingredient processing, a complete quality management system and the latest production technology.
Döhler is a global producer, marketer and provider of technology-based natural ingredients, ingredient systems and integrated solutions for the food and beverage industry. Döhler has comprehensive experience of natural raw materials, product formulations and applications. The company offers a unique product portfolio ranging from flavours and emulsions, natural colours and health ingredients, compounds, fruit preparations, alcoholic and non-alcoholic bases, dairy bases, malt and cereal bases to sweetening systems. In combination with fruit and vegetable juices, purees, concentrates and blends Döhler’s comprehensive portfolio is the optimal basis for innovative and safe food & beverage applications. Döhler’s extensive raw material expertise, using state-of-the-art technology in its R&D Centres, and its global innovation network are the drivers for the innovative product portfolio.
