Dean Foods Kicks Off Improved Chocolate Milk Formulas

Flavored milk from Dean Foods most popular brands now contains 150 calories and 22 grams of sugar per serving, in addition to being low-fat. A fat-free version is also available.

1/10/2011 --- Dean Foods, together with its local and regional family of dairies, offers a solution to do both with Start Right End Right featuring the company's flavored milks newly reformulated with 10-15 percent fewer calories and 20-25 percent less sugar.

Start Right End Right is about doing just that: starting the day right with white milk and ending the day right with a delicious and nutritious chocolate milk treat.

"Nutrition experts confirm that flavored milk combines the same essential nutrients as white milk with a taste that kids love," said Andrea Carrothers, MS, RD, registered dietitian and Nutrition Communications Manager for Dean Foods. "Children need the goodness of dairy, and studies show that drinking flavored milk helps them meet more of their nutrient needs. Our new, 150-calorie flavored milk products satisfy kids, but avoid the unnecessary sugar and calories that moms worry about."

Carrothers continued, "With the new formula, Dean Foods chocolate milk is an excellent option after school or on the go and certainly beats sugary sports drinks and carbonated sodas. It is made from the same nutritious white milk that comes from your local dairy and is cold shipped within hours, ensuring wholesome quality. As a leading dairy company, our commitment to research and development brings innovation to our formulas and makes the chocolate milk decision easier for moms."

Flavored milk from Dean Foods most popular brands now contains 150 calories and 22 grams of sugar per serving, in addition to being low-fat. A fat-free version is also available. The change represents a 10-15 percent reduction in calories and a 20-25 percent reduction in sugar. The new chocolate milk formulation also contains pure cocoa powder and meets or exceeds the nutritional standards recommended by leading authorities such as the School Nutrition Association, the Institute of Medicine, and the Alliance for a Healthier Generation.