Danisco Cultures brings probiotic science to consumers with its HOWARU website

05/07/06 In order to support its unique turnkey HOWARU licensing concept, Danisco launches an upgraded and consumer-friendly version of its website dedicated to HOWARU probiotic cultures.

The website now features an animated film to explain the health benefits of HOWARU probiotics for the consumer:

  * a section to help consumers find HOWARU containing foods and dietary supplements in their country
  * a selection of tasty recipes using probiotic dairy products and a host of other useful information to improve consumers’ level of knowledge about probiotics around the world.

“The key to the success of probiotic-containing products lies in effective communication with mainstream consumers.

This website is a unique and powerful communication tool to help our licensees develop the awareness and interest of end-consumers for probiotic containing products”, says Nathalie Brosse, Communication Manager for Danisco Cultures.

“HOWARU.com is not only a graphic and lively way to explain science, it also promotes a range of probiotic cultures with scientifically proven benefits that contribute to strengthening the health claims of our customers’ products.”