12 Nov 2019 --- Dairy protein no longer serves the sports nutrition market exclusively, but is branching out to answer the nutritional needs of mainstream consumers. In recent years, industry has seen an explosion in growth in the protein bar category, which has expanded to comprise new texture and flavor-enhancing dairy protein formulas among other added functional ingredients. FoodIngredientsFirst speaks to leading dairy sector players to further identify how they are juggling consumer demands for nutrient-rich proteins that deliver on convenience, functionality and craveability.