Philadelphia, PA – A new innovation designed to connect brands with end-users, called CrownSmart , is set to transform the beverage packaging industry. Created by the leading supplier of metal packaging products worldwide, Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), and Zappar, the Augmented Reality (AR) specialists, CrownSmart allows brands to gain an edge with the end user and access unrivalled consumer data.
