30 Apr 2018 --- Sainsbury’s and Walmart's UK supermarket chain Asda are joining forces in a deal worth £15 billion (US$20.67 billion) to create a dynamic new player in the retail market with a huge breadth of products and multiple channels that are expected to shake-up Britain’s retail space. And the repercussions have already started as Sainsbury’s shares have surged 20 percent following confirmation of the tie-up this morning (April 30), while there are concerns that the combination will put a serious squeeze on some of the leading food suppliers – including the likes of PremierFoods, Greencore, Cranswick and Dairy Crest – and could lead to job losses at both Sainsbury’s and Asda stores.