04 May 2018 --- The dairy category continues to be driven by consumer trends across the board, and this is evidenced by the products we see on supermarket shelves. The ever-changing needs of today’s consumers play a huge role in the NPD and trends in the dairy space. During a live webinar broadcast on FoodIngredientsFirst this week, Innova Market Insights’ Director of Innovation, Lu Ann Williams addressed the top ten trends for 2018 in relation to dairy innovation and discussed how these trends would impact tomorrow’s dairy cabinet.