CP Kelco Announces the Appointment of Azelis as Exclusive Distributor in China

”China is a strategic growth market for CP Kelco’s nature-based products. As the market matures, there has been a distinct shift into high-quality and eco-friendly manufacturing, generating a rapid increase in demand for specialty ingredients—particularly within the food, beverage and other consumer sectors,” says Don Rubright, President CP Kelco.

13 Sep 2012 --- CP Kelco has announced that it has appointed Azelis as exclusive distributor in the People’s Republic of China and Hong Kong SAR for Food, Beverage, Consumer and Industrial application segments.

”China is a strategic growth market for CP Kelco’s nature-based products. As the market matures, there has been a distinct shift into high-quality and eco-friendly manufacturing, generating a rapid increase in demand for specialty ingredients—particularly within the food, beverage and other consumer sectors,” says Don Rubright, President CP Kelco. “With its specialty mindset, we are confident that Azelis’ team of experienced professionals in China is well-placed to exploit this demand, providing enhanced service, technical knowhow and efficient logistic solutions to our existing and growing base of customers.”

Joris Coppye, CEO of Azelis, adds: “This appointment marks a significant milestone in Azelis’ expansion into the major growth markets of Asia Pacific, as CP Kelco’s product range has a perfect fit with the key growth segments food and beverages, personal care and coatings. It is a significant addition to the successful strategic partnership between both companies that dates back to 1996. We will use our expertise combining in-depth local knowledge and an intimate understanding of distinct customer needs in China to deliver effective market penetration and ongoing support for CP Kelco’s unique, advanced product range.”

In addition to providing world-class service that includes dedicated local technical and commercial support, CP Kelco and Azelis expect to create added value for customers by jointly developing innovative solutions and formulations that meet customer needs, anticipate market trends, improve food safety and quality, and deliver superior end-product performance.

Leveraging Azelis’ strong relationships with prime chemicals manufacturers and geographical reach, CP Kelco will be able to continue supporting its key accounts to meet their ambitious growth targets. Azelis will work with CP Kelco incumbent distributor partners to optimize the existing distribution channels.