As innovation in the meat alternatives sector has propelled plant-based, lab-grown and insect-based proteins, consumer acceptance is still a challenge. However, a survey by Corbion suggests that price is paramount, followed by flavor, when it comes to consumer acceptance of meat alternatives. The sustainable ingredients supplier surveyed 1,200 EMEA participants in June 2024, delving into economic, cultural, environmental and generational motivations for consuming meat alternatives among different consumer segments.
