06 Jul 2018 --- Wasteless, a start-up company which creates high-tech systems to tackle some of the biggest challenges in retail is now targeting growth in European markets. As the disruptive business prepares to expand across the grocery sector, the company is focused on fighting food waste by tracking products on the shelf and dropping the price as they get close to their expiration date. The company has just moved its head office to Amsterdam in a bid to break through into European markets.