Comax Flavors Develops Protein Masking Flavor Technology

08 Oct 2014 --- According to The NPD Group’s “Protein Perceptions and Needs” report, 78% of U.S. consumers state that protein contributes to a healthy diet, and more than half of adult consumers indicate a desire to incorporate more protein into their diets.

From protein bars and beverages to Greek yogurt and milk, consumer packaged goods manufacturers have responded to the demand for protein-rich foods. U.S. sales of packaged foods with protein-related claims on their labels rose to $7.5 billion in the year ended February 15, 2014.

At the forefront of masking flavor technology and fueled by the growing consumer demand for great tasting, protein fortified foods and beverages, Comax Flavors has created the “Protein Power” flavor masking line. Recognizing that protein has an off flavor dependent on the source such as soy, whey, lentil and pea, Comax’s proprietary technology is engineered to mask protein’s often bitter taste. The technology can be used in a variety of applications including protein bars, cereal, baked goods, shakes, dairy and non-dairy formulas and juice beverages.
 
“U.S. consumers want protein-rich foods and beverages without sacrificing taste and Comax is committed to delivering protein masking flavors that meet the consumers’ desire for these fortified products,” stated Catherine Armstrong, Vice President of Corporate Communications for Comax Flavors.