Comax Creates Cutting-Edge Sweetness Enhancer

Comax Flavors Sweetness Enhancer is essentially free of any color, aroma or aftertaste, it offers a consumer-friendly way to add sweetness at half the calories of sugar, while at the same time improving mouthfeel and lowering the Brix level.

7 May 2010 --- Among its many other flavor enhancement capabilities, Comax Flavors has recently employed its proprietary development technology to launch their newest cutting-edge Sweetness Enhancer.

A combination of several unique ingredients which add sweetness reception by stimulating a variety of taste receptor sites simultaneously, the Sweetness Enhancer sets a new standard for the industry in terms of addressing today’s growing demand for healthier foods and beverages. “Our technological expertise includes a deep understanding of the impact of emerging technologies on the many development and processing issues that currently challenge food and beverage manufacturers,” adds Catherine M. Armstrong, Vice President of Corporate Communications at Comax Flavors.

Comax Flavors Sweetness Enhancer is essentially free of any color, aroma or aftertaste, it offers a consumer-friendly way to add sweetness at half the calories of sugar, while at the same time improving mouthfeel and lowering the Brix level. It’s available in liquid and dry forms, making it ideal for a wide range of applications.

Based on decades of diverse applications expertise, Comax has been able to adapt the new product to suit a variety of food and beverage categories, ranging from dairy to bakery to savory. It has already yielded outstanding results for Comax customers whose products have been improved by reduced levels of high-fructose corn syrup (HFCS) and sugar.

The Sweetness Enhancer is just one element developed in Comax Flavors very successful ‘MAX FlavorLab’. The Comax Flavors R&D team also creates other special-purpose products like Bitter Blocker, Acid Reduction and Caffeine Mask. In answering the demand of its clients, Comax is helping to create the kinds of dietary choices that today’s consumers want, and can truly benefit from because they are not only healthier in that they are lower in sugar, salt and fat, but because they do so without sacrificing taste-appeal. “These flavors contribute to better choices in the marketplace, alternatives that people can live with and stick to, and thus derive long-term benefit from,” explains Ms. Armstrong.

A direct outgrowth of the company’s exclusive research tools, the benefits of Sweetness Enhancer and its variations are continuously validated by sensory panels. Comax has refined these procedures as part of their overall efforts to stay a step ahead of consumer trends in the US and worldwide. Those efforts are important ingredients in Comax Flavors strategic expansion into Latin America and the Far East, reflected in an intense commitment to customer service and ongoing investment in technology, processes, and talent, such as that embodied in Comax Flavors highly-experienced flavor team.