Comax Assists Manufacturers in Masking Salt Flavor
Comax Flavors has made a specialty of developing strategic ways to mask the flavor of salt in applications where salt is a winning ingredient – such as sports beverages – but where overly salty flavor is a losing proposition.
3/9/2011 --- Too much of a good thing can be just that too much. Comax Flavors has made a specialty of developing strategic ways to mask the flavor of salt in applications where salt is a winning ingredient such as sports beverages but where overly salty flavor is a losing proposition.
Comax’s Sodium-Masking Flavors are natural, water-soluble ingredients that effectively eliminate the potentially unpleasant, salty taste of isotonic beverages, among other products, while emphasizing the sweetness inherent in the recipe. Sodium-Masking Flavors are also used in some juices, pharmaceutical products, dairy goods and other applications where a certain level of sodium is necessary. Like most of Comax’s masking flavors, each sodium-masking formula is custom-designed to suit specific applications. Comax works closely with its customers to help determine the optimal masking flavor for the exact recipe of a given product.
Comax Sodium-Masking Flavors are among the product offerings of the company’s FlavorLab Division, which also include other special-purpose flavors like Sweetness Enhancer, Bitter Blocker, Acid Reduction and Caffeine Mask.
According to Cathy Armstrong, VP of Corporate Communications at Comax Flavors, “We specialize in assisting consumer product manufacturers by making their healthy formulations taste great. In answering the demand for masking and enhancing flavors, we’re helping our clients create the kinds of products that today’s consumers want and need.”
Meanwhile Comax Flavors has announced two key new additions to its sales organization: Gary Long as Southeastern Regional Sales Manager and Alexis Dobrasz as Midwest Account Representative. In their new positions, they will be responsible for current account management as well as new business development.
Prior to joining Comax, Mr. Long held the position of National Accounts Executive at Edlong Dairy Flavors for 26 years. His industry background also includes five years of experience as a Production Supervisor and six years as an R&D/QA Manager. Mr. Long is a graduate of the University of Kentucky.
Prior to joining Comax, Ms. Dobrasz spent five years in research and development at Sensient Flavors in the position of Food Technologist, Dairy Solutions. Before that, she worked as a Quality Control Technician. A member of IFT, Ms. Dobrasz earned her B.S. from Purdue University in 2000.
