Coca Cola expands Minute Maid Light range
A newly sized entry complements the Minute Maid line of chilled lemonades and punches offering a low-calorie, non-carbonated drink that does not compromise on taste.
18/03/05 Coca-Cola North America is expanding its focus on its Minute Maid Light brand with new 64 fl. oz. chilled cartons. The new entry complements the Minute Maid line of chilled lemonades and punches and is expected to refresh the chilled juice drink category with a low-calorie, non-carbonated drink that does not compromise on taste.
In 2004 chilled Minute Maid Lemonades and Punches had strong volume growth of nearly eight percent. Minute Maid Lemonades are the number one brand in the $50 million chilled lemonade segment with a 45 percent share.2 And Minute Maid Light Lemonade is the number one selling ready-to-drink light juice drink, outselling competition two to one in both volume and dollar sales.
"Minute Maid Light Juice Drinks are the only low-calorie premium juice drinks in the refrigerated section that address consumer concerns about calories, carbs and sugar, without sacrificing taste," said David Best, senior brand manager, Coca-Cola North America. "Consumers told us they are looking for great-tasting chilled juice drinks that address those concerns, and we expect the new chilled Lights will be a great addition to our already successful line of juice drinks."
